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Special Editorial Note: I take up this life-story in June 2002, after a break of some five years - weblogging has now become part of my life, and know that the disciplines of this new literary genre are to be honoured - let me bring you up to date...

1969 - 1974


Baptism in Business

My decision was to leave the Bar, and "go into business".  I had only a hazy idea of what that meant, but I knew that in the society I observed about me, the institutions of the corporate sector were dominant.   I could not look to my friends for help, because they were all in the legal world, and would never have understood my motives.  I scoured the appointments-columns for possible cross-over points between the two worlds. 

But there seemed to be none.  "Company lawyers" were clearly assigned to the lower ranks of corporations, and paid accordingly.   My earnings-prospects at the Bar were dramatically better than those on offer in the Press.  Most positions were geared to the skills of solicitors, although by that time it was becoming more common for barristers to operate as legal advisers as well.  But one thing was clear: they were all in lower-status positions, and poorly paid.  It was the accountancy profession that ruled the roost, when it came to providing professional support services for the corporate sector.

Gradually, it dawned on me that the better vacancies lay in general management.   Managing Directors were highly-paid, and seemed to have much more interesting, open-ended jobs.  So I started to present myself as a General Manager, and apply only for general management positions.  I almost ended up as the General Manager of a "new town" being promoted by the Commonwealth Development Corporation, just outside Bangkok.. 

Then, one day on the way into the Temple, I saw an FT advertisement which said simply -

WANTED: TRAINEE MANAGING DIRECTORS

It was from Bovis.  The search was for Managing Directors of regional housebuilding companies, within the Bovis Housing Division.  Under the influence of Frank Sanderson, a gifted and ambitious estate agent from Sidcup, Bovis was awakening from its slumbers as a strait-laced construction company working for Marks and Spencer.  Frank Sanderson, having subjected me to a gruelling series of three interviews, took me on.

The old boy net helped, I must confess.  Frank Sanderson could not initially believe that I wanted to exchange the Bar for the building-site, and doubted my motives.  My friend and fellow Barrister Anthony Lester came to the rescue: he gave me a reference to Neville Vincent, the great radical who was a Director of Bovis and a member of one of its two owning familes (which were the Vincents and the Josephs - Yes, Sir Keith Joseph, of later Thatcherite fame).  Neville had been a founding member of Justice, with Peter Benenson, and was a great liberal spirit.  One of Neville's hidden generosities was the stipend he regularly paid to Winnie Mandela, during all the years of Nelson Mandela's imprisonment.  Once I had met personally with Neville, and he had understood the strange provenance of my Job Application, I was given the job with Bovis.

I joined Bovis in Spring 1969, just as Frank Sanderson was preparing to move from his beloved Housing Division to the Chief Executive's role within the company.  We were both based at Audley House, near Victoria Station, and it was from there that I travelled Southern England, in my voyage of discovery through the housebuilding industry.

I loved it Housebuilding is the ultimate challenge - the commercial challenge is so wide and deep, site-finding, site-purchase, deciding what to build, getting planning consent, getting the houses built and selling them - there are few businesses which challenge the intellect and intelligence on such a grand scale.

My friends simply did not understand my move.  It was seen by my barrister friends as a maverick betrayal of them and their way of life.  Indeed, few of those friendships survived, because of the implicit slight of my change of direction.  On the political front, I continued with my active pursuit of Party preferment in Hackney, even though other Party members were bewildered by my changing hats - from one middle-class occupation to another. 

I had failed to secure election in 1968, when I stood in the Dalston Ward for Hackney Borough Council in the infamous Rivers of Blood election, following Enoch Powell's River Tiber speech.  I was made a member of the controlling Labour Group, representing the Hackney Central CLP, and got to know the ways of the Labour leadership.  Astoundingly, we were in Opposition: in 1968, having always dominated the 60 Hackney Council seats, Labour was beaten into an ignominious minority of 29  - that was the effect of the racist backlash, in Hackney.  They were ugly times.  Tory Central Office had to draft in a experienced Tory operator to act as Leader of the Council - the name escapes me, but he had virtually no supporting talent among the motley crew unexpectedly elected for the Tories and Liberals.

It was not until 1971 that I was elected to the Council, representing the Victoria Ward, in which I lived.  I served on the Housing Management Committee and the Amenities Committee, both minor positions as I worked my way up the Party hierarchy.  It was on the Housing Management Committee (I remember avoiding the separate Housing Development Committee, just avoid the accusations of conflict-of-interest which I would surely otherwise have had, as a residential developer by trade.

And it was in 1971, on 9 March, that Katharine was born - in the London Hospital in Whitechapel Road, within the sound of Bow Bells.  I was 36, and Elizabeth 34 - old parents, at least for those days. To this day, Katharine (whose names are Katharine Sian) likes to think of herself as a Welsh Cockney.

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1971 was also the year of my first senior management appointment, with Bovis. Having been promised a two-year training, I was appointed Managing Director of Bovis Homes Southern Limited at Uxbridge.

My management training had not been formal.  That was not Frank Sanderson's style - he had no formal training himself, and mistrusted it.  So I did no formal business-school training, although I did attend a wide range of short-courses, particularly in accounting and employment law.  And my management experiences were enriching.

Working with Frank Sanderson, I went through all the processes of winding-up H.W.Tily & Son, a small Gloucester construction company that had been acquired by Bovis Homes for its landbank, but which was incapable of independent profitable operation.  It was my first experience of the firing part of hiring-and-firing, and I remember well the redundancy discussions with the men affected.   It brought home to me the importance of being able to give to employees an honest and open and complete explanation of such circumstances. 

Frank Sanderson took over as Bovis Chief Executive on 1 January 1970.  There was a strange complication, in that he suffered seriously from claustrophobia, and found it impossible to use lifts.  He could accept car-travel, because of the constant view of the outside scene, but could not travel by air. This made my support-role a very active one.

My management training gave me access to two major management experiences.

  • First, moving the Bovis HQ from Notting Hill Gate to Liscartan House in Sloane Street (where they still are); and
  • Second, launching a Group-wide Bovis newspaper, the Bovis Post.

The office move taught me important lessons - attention to detail, the importance of systematic phasing of complex processes, and the central importance of personal appointments.  I had just appointed as Office Manager Ralph Treasure, who was later to join me as a Sales Manager in the Homes Division - he worked like a demon on the Bovis HQ move, and won his managerial spurs.  He now lives with his family in High Wycombe, still working as a Sales Director (for Barratts) and we are still in personal contact. 

  • I had earlier learnt a harsh management lesson, the hard way: I appointed an HQ Office Manager in 1970, without checking on a gap in his CV - only to find that he decamped defrauding the company of some three second-hand cars.  It turned out that the gap in his CV concealed a period in prison, for dishonesty.  Since then, I have always been obsessive about checking CVs...

General management suited me.  As an all-rounder, the multiple challenges of the job engaged my energies entirely.  For some twelve months, I struggled to maintain my parallel membership of Hackney Borough Council, living in Hackney and commuting to Uxbridge each day - but that proved impossible, and in Spring 1972 we moved as a family to Colne Lodge, Colnedale Road, Uxbridge.   The house was just five minutes from the office, so I was effectively living over the shop, which suited me well.

The management lessons came thick and fast, from 1972 onwards. Easiest to learn were the disciplines of profitability, of the centrality of profitable trading, and of eternal vigilance both in the conservation of cash (during the dismal Winter 1073/74) and in cost control.  This was the period when Bovis lost its independence to P&O - though in my remote Uxbridge eyrie, far away from HQ, I was not involved first-hand. 

I was lucky to have an experienced Construction Director at my side (Reg Kenny), and the continuing advice of Bill Hughes Lewis, the outgoing Managing Director, the bluff and genial son-in-law of the outgoing Warren family, from whom Bovis Homes had bought the firm - again, for its excellent land-bank. 

  • I sensed that many Uxbridge "locals" assumed that, because my name was Warren Evans, I must be related to the former owners of the firm - which did my local reputation no harm at all!  I did nothing to disabuse them...

I came to realise that general management was principally about momentum, speed, energy, timing.  Of course, one had to get the sums right, pay the right price for land, avoid extravagance in construction costs, strive for efficient site organisation and construction sequencing that kept costs under control and the self-employed tradesmen well-motivated - of course that is all true.  But the missing ingredient is momentum.  That is peculiarly the responsibility of the general manager.  It is all too easy for a production-line to slow down, especially when it lacks the simple discipline of a single factory site, defined territorial limits.  To maintain both sales momentum and construction momentum on six or seven scattered sites simultaneously - that was a great challenge, and one that I loved.  It was a full-time, seven-day-a-week job, and I relished it.

Colne Lodge was a fine detached four-bedroom house, standing in its own generous grounds and sharing a much larger extended orchard with its neighbours.  Owen was born there on 7 December 1973.  That was just before the torrid winter of 1974, and the Edward Heath Who Governs Britain? Election in March, which brought Labour unexpectedly back to power and consigned Ted Heath to political oblivion.

I remember little of the Summer of 1974, except the sense of political wavering.   The minority Wilson Government limped on, while the fatally flawed Local Government Act 1972 was put into force, on 1 April 1974.  It was after the second 1974 Election, in November, that I received the lunch invitation from a senior civil servant which was to change the whole course of my life - again.

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